What is SEO / SMO Searching machine optimisation?
What is SEO / SMO
Searching engine optimisation?
SEO means 'Search engine Optimization''.
By a searching engine optimisation an existing or new web page is so created that she from searching machines is optimally read, is analysed and stored finally. Then the stored web page should be shown by searching engine optimisation with searching results very far in front. Optimally under the first 10 results.
Result: A searching engine optimisation (SEO) is not to be mix up with searching engine marketing (SEM). With the searching engine marketing circuits are mostly booked Pay per Click (PPC) for your side. Here you pay a click price per visitor. Your advantage: Your campaign is in 10 min on-line and brings you new interested visitors.
By a professional engine machine optimisation, it is improved to target your ranking on the desired Keywords in the Organic Search Results. The cost these clicks to you no centime and this kind of the searching machine optimisation brings you in the long term interested visitors without additional costs. If you already have a functioning, speak selling, Internet presence, a combination of searching machine optimisation and searching machine marketing is mostly the best solution. In compare to other marketing measures or advertisement a searching machine optimisation as well as searching machine marketing is measurable by a successful control up to the last black horse. A professional searching machine optimisation thereby causes no costs, you can influence your ROI.
By a searching machine optimisation not only elements of a web page are optimally prepared for the searching machine. Measures are also initiated beyond the web page. One provides, for example, for the fact that more foreign sides on own web page con. Searching machines love many optimised Verlinkungen.
Web pages on the foremost ranks register logically substantially more visitors, than web pages on the rear ranks. Besides, above all the first 10 searching results are clicked by users. One third of the visitors still changes on the 2nd side and only just one quarter of the potential customers go to the trouble of visiting still the 3rd side of the searching results. Google registers more than 200 million (!) searching inquiries per day. One can imagine that web pages can generate good turnover in the front ranks practically without additional advertisement. Provided, the web page is good from the contents and offers the in request to customers tasty.
What is the aim of searching machine optimisation?
An aim should fulfil searching machines optimisation: More potential customers on your web page bring and increase thus your turnover, profit and name recognition (image).
A nice aim, do you also not find? Unfortunately, would also like to achieve this aim thousands of competitor and avoid no costs and tricks to edge out your web page of the front ranks. This is why we have extended the aim of the searching machine optimisation by an important factor:
Searching machine optimisation should bring in the long term (!) all potential customers on your web page and increase thus your turnover, profit and name recognition (image).
Here the important factor is 'long-term'. It brings generally nothing if your web page one or two months is present in the front ranks and disappears then for longer time of the searching results. Good searching machine optimisation holds your web page about many months even years in top positions. How a successful top sportsman, trains regularly and optimally, we can trim by professional measures your web site to top performances, permanently. We have web pages which keep with many search words already for 4 years under the first 10 orders.
How is professional searching machine optimisation made?
There are thousands of companies, the SEO offer. Most of it are black sheep. Professional and serious optimisation is extensive and demanding. The unknowledge and the successful urge of the customers is used shamelessly. Paid attention with the following promises and statements:
Searching machines optimisation We guarantee top 10 positions for you or you get back your money
Searching machine optimisation We make nothing in your web page, this remains absolutely unchanged
Searching machines optimisation We adapt only Meta Tags and your web page is already a top
Searching machine optimisation store you simply our Script and files on the web server
You put down optimisation for searching machines We on hundreds of searching machines, dirt cheap
Web page optimisation We verlinken you on hundreds of other sides and bring you many new visitors
Searching machines optimisation We have a Domain/Portal/Webseite the top is listed. We divert the visitors on your side
You find other suspicious tips with Google, here the link to it: Google information for web master
By a professional searching machine optimisation various aspects of your web page are changed anyway. Under circumstances even a complete reorganisation of your betehenden web page is necessary (see also Flash based or Framebasierte web pages) to reach generally a place less than the first 10. According to initial position an optimisation several weeks and it can take up need a lot of patience and cooperation of the web page owner.
The construction of a HTML side and above all of course the real HTML code is important. Good contents are necessary, much good contents. Searching machines optimisation exists, primarily, of analysis and processing of text. Subject-related texts bring in the long term success. Not only searching machines love good text, sonern also potential customers.
The Keywords (search words) within a text are exceptionally important. The search words must seem in the right relation zielkundengerecht in the text (the so-called Keyword-Density, so the relation of search words to the remaining text). It should seem those search words in the text for which future customers also look. The inquiry and arrangement of such search words is of one of the most important preliminary works of a searching machine optimisation. Data banks with millions of given search words help to find the relevant Keywords as well as combinations of Keywords. Use for it our service Keywordanalyse.
If the HTML code, the structure, the layout and the text is optimally prepared, measures follow beyond the web page. A professional searching machine optimisation must provide for the fact that possibly many foreign web pages refer to the web page to be optimised. If many links on a side lead, brings this not only more visitor. Searching machines well value verlinkte web pages as important. A link counts like a recommendation. This recommendation is calculated, for example, by Google with a complicated Algoryhtmus and is shown in a number of from 1 to 10, the so-called Pagerank. The higher of the Pagerank of a web page the web page is probably listed the higher. Besides, every link does not contribute all the same to the Pagerank. On the left from subject-related sides are more valuable, than links of sides completely foreign to subject. Also mutual Verlinken is not the measure of all things. This will evaluate many unserious Optimierer verlinken simply hundreds of web pages together with hope, Google especially high. However, Google has recognised this trick of the 'link farms' and values according to substantially more complicated criteria which can be hardly deceived with a defensible expenditure.
To sum up, a professional searching machine optimisation from exists:
Searching machines optimisation analysis of the aim customers
Searching machines optimisation inquiry and arrangement of search words and combinations of search words
Searching machines optimisation analysis of the existing web page and web pages of the competitors
Searching machines optimisation corrections in the structure of the web page, the layout and the HTML code
Searching machines optimisation construction of good subject-related texts, optimises for searching machines and customers
Searching machines optimisation measures beyond the web page like Verlinkung, registration in searching machines and lists
Searching machines optimisation running control and evaluation of the searching machines optimisation
What is unserious or soger damaging searching machine optimisation?
Most companies who offer searching machine optimisation to you use unserious and from searching machines not tolerated methods. Sooner or later these putatively brilliant tricks are recognised by searching machines (by machine or by hand). To be discovered while cheating can have fatal results for a web page: Exile on the rear ranks, Auschliessung from the index for several months or in quite hard cases the lasting blockage of the domain!!
Not tolerated tricks of Suchmaschinenoptimierer are (extract from Google high-class directives):
Searching machines optimisation use of concealed text and concealed links
Searching machines optimisation use of Cloaking (with the help of Scripts see searching machines other sides than visitor)
Searching machines optimisation to automatic queries in Google with especially for it to programmed tools
Searching machines optimisation Überladung of sides with irrelevant words
Searching machines optimisation production of double sides, Subdomänen or domains which have basically the same contents
Searching machines optimisation application of "bridge sides" (Doorway pages) which are provided especially for searching machines
For laymen it is difficult to recognise the unserious measures. A serious company the searching machines optimisation offers, however, becomes to you with pleasure exactly erlären which measures within and beyond your web page are initiated.
They should not spend your whole budget on a fantastically looking web page. Invest at least so much money in the searching machines optimisation. In the long term high positions in the biggest searching machines bring you more customers than nice coloured web pages!
Read also the following articles:
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